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Writer's pictureShreya Mathew

Cost Reduction is a Continuous Journey that Usha Martin has Undertaken – Rajeev Jhawar

  • Usha Martin Limited, together with its subsidiaries, manufactures and sells wires, wire ropes, and strands products in India and internationally. The company offers wire ropes, including oil and offshore, crane, mining, elevator, fishing, aerial, and general engineering ropes, as well as ropes for conveyor cords and structural systems. It also manufactures a range of industrial machines, including wire drawing machines, stranding machines, wire rope closing machines, steel plant equipment, cable machines, and material handling equipment; machines for manufacturing bright bars; machines for armoring and rewinding; and copper coating lines for CO2 welding wire manufacture.


  • Usha Martin Limited is one of the world’s leading manufacturers of wire rope. With over six decades of experience, Usha Martin have established themselves as a globally recognized multi-unit and multi-product organization through consistent delivery of superior quality products and services. Rajeev Jhawar, the son of Brij Kishore Jhawar, is the managing director of Usha Martin Limited. He has been at the helm of the Usha Martin Group for three decades. He is also the Director of Neutral Publishing House Ltd.

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Rajeev Jhawar Usha Martin
  • Rajeev Jhawar, an Indian Industrialist and son of Brij Kishore Jhawar is the Managing Director of Usha Martin Limited. He is an aluminous of Ranchi University and London Business School. He started his journey as the vice president (commercial) and became the Managing Director of the company in 1998. In the three decades, being at the helm of the group, Rajeev Jhawar has accelerated growth, built a meritocracy and enhanced stakeholder value. His leadership qualities, sharp business acumen, in depth understanding of business administration and strategic decision making has taken the group to an altogether higher growth course.


  • Rajeev Jhawar is working relentlessly for the welfare of the company. At Usha Martin employees are made to work hard on cost reduction through multiple initiatives and have managed to be successful in many areas through improvement in efficiencies of the plant and equipment and reduction in overheads. Cost reduction is a continuous journey that Rajeev Jhawar Usha Martin has undertaken and they continue our march on this path in this difficult environment. Usha Martin is continuously engaged in the process of improving their EBITDA per tonne and have several cost-optimization and process improvement initiatives in place. Rajeev Jhawar has a dedicated team at Usha Martin Limited that constantly monitors fixed costs, without compromising on quality.


  • Some of the products of Usha Martin Limited are pre-stressing products and services comprising anchorage, sheathing, multiple and single pulling hydraulic jacks and pumps, and grout pumps and agitators and grips; wire jacks, and hand and power-operated pumps, as well as installation services. It also provides aerial copper, underground optical fiber, optical fiber, and armored duct jelly filled copper cables. The company was founded in 1960 and is based in Kolkata, India.

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